Traffic! traffic! traffic! This is the proverbial problem with marketing online. As I stated before,on a previous page, it is all good and well to have a website. It is even better, for that website to have visibility; that is, hosted on the web. It is equally important to have a product to market, but if no one sees your website or your products, no one will buy.
Traffic to a website is like customers to a store. Unless customers walk into a store, the possibility of them buying a product is zero. Unless there is traffic to your website, the chances of you making a sale online is zero.
However, there is a vast difference between traffic and targeted traffic. A million persons could visit your website but if no one buys your product, your business would flop. You don’t just want traffic, you want targeted traffic; that is website visitors who are seeking what you have to offer. In this case, your chances of making a sale would be greatly enhanced.
As a beginner, especially if you are starting out like I did, you would like to keep down your expense on buying traffic. The advent of Social media, like Facebook, You tube, Twitter, LinkedIn, Google+ and other social sites make it possible, if properly utilized, to generate a considerable amount of targeted traffic, because a cross section of people with different interests visit these sites.
In this article I will give you a synopsis of generating traffic through: Facebook, Twitter, LinkedIn, Google+ and YouTube. There are many other social sites that you can join, and,go ahead and do so, but these five should form the fulcrum for your traffic drive.
Despite claims to the contrary, Facebook remains one of the Social Media Sites that have been most accessed on a daily basis by a variety of interests and which makes for one of biggest impact on individuals, businesses and communities.
If you do not have a Facebook account, log in to Facebook and sign up for one now. The process is pretty simple. Create a profile and make sure that you upload a suitable portrait of yourself; no cartoon images and no avatars; these are not for the professional writer that you are aspiring to become! Ensure that your product offer and any other relevant information; websites, blog etc. form a part of your profile information. Make sure that you know and save your Facebook URL as you will be using this to promote your Facebook page. In order to gain access to your Facebook URL click on edit profile from your home page. This will take you to your profile page. Click on your name. What comes up in the browser is your Facebook URL. Copy and save this URL
Start sending friend requests to those you know closely at first. You can find people from your school, hometown, college etc. by doing a search. You will see the search box on your page. You can just type in the relevant information. Develop friendly exchanges at first and post interesting and clean information in the form of quotes, images, videos, and links. When you have developed fifty friends or more create a Facebook Fan Page using the name of your product. This is easy, you will see the create page button on your current page. Click on it and it will take you through the steps.
Place your product or landing page link on this page. Invite your friends to ‘like your page’ This option to invite will be right there on the fan page.
When you have made sufficient income from your offer you should consider Facebook Advertisements. These Ads can be very effective. Just click on the ‘create Ad’ sign and walk yourself through.
Twitter is a very effective medium to promote your work but you must be careful how you operate there. It probably outscores face book with numbers of individual tweets on a daily basis because a tweet is so easy to do and there is a limited number of words you can usein any one tweet. The feature of its direct messages also provides a similar kind of privacy to Facebook’s inbox feature. The uses of # hashtags and @ tweets have become popular and have enhanced the ease with which Twitter is used.
If you do not have a Twitter account go to Twitter and sign up for one now. Create your profile page and follow much the same tips as were given for Facebook as far as profile information and profile images are concerned. Remember to save your twitter URL as you will use it elsewhere on the web to promote yourself and your product or landing page. To access your twitter URL click on view my profile page on your home page. Your twitter URL will show in the browser. Copy and save this.
Use the search box feature to find people you may know, following similar lines to Facebook. Follow them. Many will follow you back. Make interesting, clean and informative tweets. Do not jump on the site and start tweeting your product links immediately. When you have developed a decent number of followers within your niche, you can start sending tweets of your offer. The search feature also allows you to search for others with similar interests as yours, so you should be able to find people who are interested in buying your product. Link your Facebook and Twitter accounts, so that your tweets can be shown on your Facebook page.
This site is fast becoming an extremely popular one though not yet as popular as Facebook and Twitter. Nevertheless, it is a very good site for promoting your qualifications, your work experiences and your talents, products and projects while socially connecting with others through information sharing.
If you do not have a LinkedIn account go to LinkedIn and sign up now. Create your profile along the same lines recommended for the other two sites. LinkedIn shows you how to put in a lot of information about yourself. Take advantage of this. You can add Education, Work experience, projects, publications, websites,blogs courses, skills, expertise, organizations and additional information.
Please remember to save your LinkedIn URL so that you can promote yourself and your offer on other sites. To access your LinkedIn URL go to your profile page by clicking on profile on your home page. Right below your photograph should be a link in grey. This is your LinkedIn URL. Save this link.
This site also offers advertisement options, but you must upgrade before you can take advantage of this. You may want to consider these options after you have earned some funds from your offer. You can add your Facebook and Twitter links to the contact section of your LinkedIn page.
Google+ is becoming a very popular and competitive site. By competitive I mean in relation to Facebook and twitter. Google has acquired You Tube and now Google has a single individual Google account that can host all of your personal Google sites: Google drive, Google Docs, Google plus, Gmail and You tube.
If you do not have a Google account go to Google Accounts and sign up for one. You will use the one Gmail and password access for all the above listed Google accounts.
Create your Google profile following the recommendations for the other sites. Once you have created your profile you can access all the other sites such as Gmail Google drive, Google docs, Google plus; and You Tube. You will find Google docs a very useful place to store your documents. Google drive provides a very good presentation platform similar to power point. Gmail offers you the option of having several Gmail accounts. You tube offers you the best video platform. Google plus offers you the opportunity to join numerous groups that can help to publicize your work.
Remember to save your Google plus URL so that you can use it to promote yourself and your offer on other places on the web. To access your Google plus URL login to your Google plus account. Bring your cursor toHome on the left towards the top beside the picture of the little house. From the drop down menu click onprofile. Copy and save the information that comes up in the browser. There is a lot you can do on Google plus. You can set up a special page, you can subscribe to circles, following, friends, acquaintances andpublic. You can join hangouts and you can set up video parties. On your special page, you can put a link to your blogger blog. You can upload videos, such as the one you would have made about your offer. You can also upload photos. Google plus gives you a variety of options to promote yourself. Play around with it.
No Facebook or twitter can rival this site for traffic generation. It is unique in the sense that any video placed there not only attracts viewership but has the capacity to show links that can take the viewer back to specific websites and products. Video marketing is becoming one of the most efficient traffic generation phenomena and this applies to any product, any service, any skill, any technique, any social group, individual, community, and organization.
You would have already gained access to your You Tube through your Google account. What do you need to do next?
Sign in to your You tube account and do the following: create a channel, create a playlist, subscribe to other people’s videos and start creating a You tube presence. Save your You Tube channel URL for sending people to your videos and promoting your book form other sites on the web. To save your You Tube channel URL, log into your account. Click on your name, to the left, just below the You Tube sign. Copy and save what comes up in the browser. This is your YouTube channel URL.
It is very important that you upload a video relating to your offer in which you outline advantage points from your offer or give a review of your product. Then use You Tube’s tools to provide a link on the video back to your offer.
You can make a simple video about your offer using your smart phone, android or iphone, and you can get inexpensive tripod, camera and microphone attachments to buy on Amazon. Make sure you have on professional looking clothing and you have reviewed your script, since looking sideways, down or up will appear awkward to your viewer. Make sure your simple video is no longer than 3-5 minutes. After creating your videos with your smart phone you can upload them to your YouTube account.
Press the record button and begin your presentation. You can press the stop button at any time if you have forgotten your line. Just press the record button to re-start or the cancel button if you want to start all over. When you are finished give your video a name and save it on your phone. There are several video editing apps you for editing on your smart phone. You can then upload your video to your You tube account
You tube has a feature to add annotations which can accommodate a clickable link in your video but this requires that you have a personal website so I am going to suggest another method to put your book link to your video.
First, you need to have somewhere to promote your video before carrying out this exercise. You can do this on either your WordPress or Blogger blog.
I take it also that you have created your blog and placed this video on it. If you use these Social media sites properly you should be able to generate some free traffic and some free online income! You should then aim to build a mailing list by using an auto-responder site like Aweber or Mailchimp.